Are you following trends in the textile sector? The way you stay up to date with market news directly reflects on the productivity of the textile industry.
This is because businesses that know what is happening around them can anticipate uncertain scenarios, as well as take advantage of opportunities that are emerging before the competition.
So, to help you in this regard, we have listed the main trends in the textile sectorl. Continue reading and find out more!
Industry 4.0: the future of the textile sector has begun!
Before talking about any trend in the textile sector, we need to reinforce the importance of the Industry 4.0 concept. After all, the fourth industrial revolution is already a reality, and industries that are not yet working to update themselves may be losing competitiveness in the market.
Specialist Robson Wanka was responsible for implementing the first Industry 4.0 Plant in the Americas in the Clothing Sector, in 2017. And when we spoke to him about the subject, he revealed that Brazil still has a long way to go in this regard.
Because, according to its market experience, the textile sector continues to operate as if it were living in the Second Industrial Revolution. And, as he mentioned, when businesses adopt this concept in production, they will benefit from benefits such as:
- Save time;
- Stock reduction;
- Area reduction;
- Greater assertiveness;
- Just in time deliveries;
- Customer loyalty.
Therefore, industry 4.0 is a trend that should be prioritized in industries that want to get ahead. If you are interested in delving deeper into this subject, access and download our e-book on the evolution of clothing 4.0 now!
Sustainable trends
We know that concern about sustainability is already present in countless businesses, including the textile sector. After all, the segment is traditionally one of those that generates the most environmental impacts.
As we have already explained on the blog, there is still a great need to use water in textile manufacturing. This volume is around 150 liters for 1kg of fabric produced.
Furthermore, when this water is not treated, it can cause serious damage to nature. And yet, there are other factors that cause air and soil pollution.
Therefore, today it is important to understand that sustainable actions not only allow gains for the future of society, but also for business.
This is because, by bringing this trend to production processes, it is possible to reduce costs and risks to workers’ health, in addition to adding value to products and gaining loyalty from customers who care about this cause.
One way to adopt the sustainable concept in everyday life is through the upcycling trend, that is, using pieces that would otherwise be discarded or leftover fabrics to customize new pieces.
The circular economy is also another trend that contributes to business in this sense. With it, products are manufactured to be reused in cyclical flows. Therefore, after use, they return to the manufacturers to be reused.
Technology and productivity
Firstly, we reinforce that the trend towards efficient automation of textile processes results in excellent advances in industries, in all processes.
With technology it is possible to predict different scenarios. Machines with ready-made presets, for example, adjust to each type of article, with adjustments configured quickly and precisely.
Furthermore, there are already many solutions that allow preventive quality analysis in the textile industry, which guides more assertive decision-making, anticipating problems and reducing losses.
We also cannot fail to mention the design thinking trend in this approach, as mentioned in the Febratex content. This new concept of creative thinking, when applied in production, allows many problems to be solved right in manufacturing.
In this way, designers work not only to meet demands, but also to develop projects based on research, evaluations and development of prototypes that, in the future, will avoid major damage.
Impacts of textile trends on 2021 results
At the end of last year, Abit (Brazilian Association of the Textile and Clothing Industry) estimated growth for 2021 of 8.3% and 23% for textile and clothing manufacturing, respectively. Furthermore, the entity said that 25,000 jobs could be created in the textile sector this year.
However, recently, the sector’s growth projection was revised, and today there are indicators of around 12%, as published by Valor Econômico.
It is worth remembering that in 2020, according to Abit, the textile sector ended the month of December with production of 1.87 million tons of manufactured goods and 4.76 billion units of clothing.
Therefore, one way to overcome the impacts of the pandemic on business and maintain high productivity is by following trends that allow for the expansion of efficiency even in difficult scenarios.
Information shared by FIESP (Federation of Industries of the State of São Paulo) states that many companies are using downtime during the pandemic to, within their investment capacity, modernize the industrial park, implementing new technologies.
Thus, they are ensuring that in this period of economic recovery, productivity and competitiveness remain high and, even in the face of these changes, they are able to reduce costs, avoid waste and enable more sustainable processes in the chain.
Consumer expectations
Everything is changing, including the expectations of consumers in the textile sector. After all, we cannot forget that customers are looking for increasingly competitive prices and modern products that also consider environmental impacts.
Furthermore, the concept of Customer Experience, as CS Academy explains, is a very relevant trend for the current market, in all sectors.
This term refers to the experience that the customer has with the brand and product when purchasing it.
In this sense, it is essential to create strategies that influence purchasing decision-making, thinking far beyond prices.
This will not only reflect on consumer loyalty to the brand, but also on profitability, as it impacts on increased sales.
Finally, it is worth remembering that consumers are becoming more digital every day. In other words, the trend of online communication cannot be ignored.
Offering contact channels and publicizing solutions on well-updated profiles on social media can contribute to the way customers find and share experiences about products in your industry.
As the content from Consumidor Moderno suggests, this is the time to be present on social networks of interest to your audience.
Finally, it is essential to invest in support such as chats on the website or contact via WhatsApp, among other tools that strengthen this relationship with the user.
And this applies to companies in all segments. KPMG’s Global Customer Experience Excellence report proves that 80% of CEOs realized that the Covid-19 pandemic accelerated digital transformation. In other words, this trend is increasingly present in everyday life in recent years.
And then?
We hope that the content presented contributes to the way you follow what is coming in the textile sector. Because thinking about the future of the industry in the present allows us to achieve many results in the future.
However, these are just some of the main points that deserve your attention today. This is because, when we talk about trends, there are several to follow.
The textile chain does not stop and has been transforming year after year, with great speed and technology. And new consumer demands directly impact this evolution.
Currently, the use of technologies such as virtual reality, augmented reality, or even 3D techniques, are gaining more and more relevance in production processes.
And the modernization of machines and equipment contributes to cost reduction, while meeting sustainable expectations.
Therefore, the products offered to the end consumer reach the market with more competitive prices and also meet consumers’ concerns about reducing environmental impacts.
Anyway, there are many new things happening all the time, and the way you keep up to date directly reflects on the way your business will take advantage of this industrial evolution.
Therefore, we have a tip for you, who want to stay up to date with the latest news in the textile sector: we have a newsletter, in which we share content to transform the market!
Just subscribe for free and receive the main news and trends in the sector directly in your email. We also send free and exclusive materials, based on the expertise of Delta Máquinas Têxteis, which will help you on this journey.
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