With the pandemic and the health crisis of 2020 and 2021, the expectation is for a major change in the textile market in 2022. This is because the sector is showing a growing recovery in activities.
So, in this content you will better understand the current context of the sector and what to expect from news for the year 2022.
Current context of the textile market: what to expect in 2022
The Covid-19 pandemic created a health and economic crisis in the country and the world. Brazilian GDP in 2020 fell 4.1%, according to CNN. This drop is the direct result of isolation and social distancing that came as a solution to avoid further contagion of the virus.
In this way, the textile market was affected, as well as several sectors of society. However, in 2021, according to figures from the Brazilian Association of the Textile and Apparel Industry (Abit), reported by TexBrasil, between January and May 2021 alone, textile production increased by 36% compared to the same period of the previous year.
Furthermore, the projection is that these numbers will grow by 7.4%, reaching 2 million tons produced. Regarding revenue, it is expected to reach more than 57 billion reais, resulting in an increase of 9.2%.
But, despite the visible improvement in the market, the water crisis, inflation and the current political crisis are worrying the sector and making expectations uncertain. Therefore, investing in innovations and trends that help control this undefined context and reduce process costs are the best options for 2022.
Trends and innovations in the textile market in 2022
Trends and innovations in the textile sector in 2022 are a consequence of changing thinking and values. Here the aim is to be responsible and deliver results that reflect the competitiveness, quality and performance of the business.
Therefore, check out some of the main news below:
Process changes
Agility is the main characteristic for processes in 2022. So, anything that facilitates production and avoids wasting both time and material will be preferred. This is an effect caused by the pandemic and the need to resume activities quickly.
According to a study on the new paths for the textile market in 2022, sustainability is one of the main macro trends in the sector. This is because there is an urgent need to be responsible with the environment, largely due to consumer pressure. Added to this, the water crisis, mentioned above, and the need to reduce inputs, due to the increase in value and low supply, are largely responsible for kickstarting this movement.
More sustainable production solves these problems and is still environmentally conscious. Organic cotton, bioprocesses and waste reuse are used here. Furthermore, the use of renewable energy has also become increasingly present in factories and industries.
These ideas follow the concept of added value, another trend in the market. Consumers want products that correspond to their ideals and thoughts, so buying something socially responsible has become essential.
Finally, procedures are constantly changing for modernization. This means that the market is betting on automation and digitalization. Process automation, with the use of more technological tools, speeds up industry activities and avoids rework.
In fashion
Consumers are increasingly looking for sustainable brands. For fashion, they are also looking for companies that invest in diversity and inclusion. This is because, according to the Dafiti study , consumers are betting on local stores that allow plurality of expression and identity. Furthermore, they are thinking about financial planning, so purchases will be made after great consideration.
Added to this, digital will be increasingly used in processes, such as stock control, for example. However, human contact prevails as essential for today’s consumer who views experience as the main characteristic for the purchasing decision.
New markets as strategies
Due to the delays caused by the pandemic, according to the study on new paths in the textile market for 2022, the sector must prioritize the creation of smarter clothing for the healthcare sector. “Identified as medical textiles, this area involves high-performance materials, combined with electronic components, and are designed to meet needs suited to medical applications, both in implants and in monitoring body rhythms.”
This is a strategy that has a high added value and can still generate good revenue due to the quality of the product.
Furthermore, other more technical areas of the market should be further explored by the textile sector with the help of technology. They are:
- Agrotech: agriculture, forestry and fishing;
- Buildtech: construction and architecture;
- Clothtech: functional components for footwear and clothing;
- Geotech: geotextiles and civil engineering;
- Hometech: home products;
- Indutech: filters used in industry;
- Mobiltech: furniture;
- Packtech: packaging and storage;
- Protech: personal protection;
- Sporttech: leisure and sports;
- Medtech: hygiene and medicine.
Finally, there is still the junction between electronic devices and clothing. They are called Wearable. Here the most technological processes are used, such as nanotechnology to create cotton fibers with electrical wires for biomonitoring, for example.
In conclusion, the main strategy is to adopt more technological processes at all stages of production. Making this bet means automating the phases and opening up new opportunities for action.
Equipment and solutions
The equipment follows the same line up until now: the use of technology to speed up the process and avoid wasting time. Printing and sublimation machines will also continue to be on the rise, as they meet the consumer’s need for something with added value and personalized according to their identity.
And the new solution for fabric pretreatment from Delta Máquinas Têxteis is an example of the use of technology to reduce processes. The PID100 is a Digital Printing preparer that guarantees vivid colors and can be used in different compounds. This solution speeds up the fabric preparation process and even automates drying.
Bet on innovation in the textile market for 2022
This content presented the textile scenario and what are the main trends for 2022 according to the changes and impacts caused by the pandemic.
And if you want to invest in something new in the sector, download our free guide on innovation and partnerships to increase competitiveness and reduce costs.
