With a new year approaching, there is a lot of speculation about the market prospects for the textile segment in 2020. If you work in this area, you are probably interested in understanding what the projections are for 2020 and how they can influence when it comes to designing future strategies.
Brazil operates in several niches in the textile sector, and the production chain is broad and ranges from the development of raw materials to the offering of the product to the consumer. Therefore, staying on top of estimates for next year is important to make the most of opportunities in your business.
We have selected relevant information about the 2020 textile segment so you know what to expect next year. Check it out!
How was the segment’s performance in 2019?
The textile segment showed significant progress in 2019 when compared to the previous year. In 2018, the scenario was not so favorable for industries and companies, as there were some negative factors that influenced their performance, such as the truck drivers’ strike and the political scenario. However, the current situation already has better indices, which reveals a gradual recovery of the market even after the challenges faced in the previous year. According to a recent projection by Abit (Brazilian Association of the Textile and Apparel Industry), the textile industry in 2019 shows progress in some points, such as:
- increased demand for exports and imports;
- stability in job creation;
- sales growth in the domestic market.
These are factors that generate more opportunities in the sector and are being observed in 2019, which contributes to a confident outlook for 2020.
What are your main expectations for 2020?
In 2020, expectations for the sector promise to be positive, as expected growth for the market is 2.3%, according to Abit. With the gradual recovery of the market, the industry expects to have better results and gains than in 2019 and, as a result, gain strength in both external and internal opportunities, which also increases the long-term growth potential.
Another aspect that favors the textile segment is that there is an expectation of improvement in the country’s economy, with the possibility of lower interest rates and payment of external debts. In this way, the internal market is able to generate more negotiations and, in addition, receives incentives from the public authorities for investments in the expansion of industries and companies. Furthermore, Brazil has a complete textile chain, that is, it operates in all processes that include activities from raw material production to the development of collections for fashion shows and retail stores. This demonstrates the country’s potential when it comes to the textile industry and the countless possibilities that the sector offers to benefit the national economy, such as exports and job creation. Therefore, the economic scenario promises to be more positive from the second half of 2020 onwards, with a resumption of confidence for businesspeople, buyers and others involved in the textile sector.
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What is the role of technology in the projected scenario for the 2020 textile segment?
The growth of automated processes is already a reality experienced in several market segments. Therefore, the tendency is for this to become even more evident in the textile area.
Therefore, technology plays a fundamental role in increasing the productivity of industries and through it it is possible to significantly improve results.
Doing so generates a series of benefits, such as identifying bottlenecks during production and saving financial resources.
The expectation is that more and more industries will invest in automation to optimize their production processes. Doing so generates a series of benefits, such as identifying bottlenecks during production and saving financial resources. Thus, industry 4.0 has a guaranteed space in the coming years with cutting-edge machines and equipment with the capacity to increase companies’ potential without losing quality, that is, more speed and efficiency. Now that you know the main perspectives for the textile segment in 2020, it is important to look for solutions that are compatible with your needs. Look for what is innovative on the market and use equipment that offers productivity gains. This means you can boost your results and stand out among the competition.
